Leaflet design promoting bingo to a younger audience

Leaflet design promoting bingo to a younger audience

Project

Eyes Down

Year

2026

Client

Personal Project

About

Eyes down is a leaflet I made aimed at bringing back bingo within a younger audience. Throughout the leaflet you will find the history of bingo, where you can play bingo in Leeds, and an A3 fold out poster of all 90 ridiculous callouts. This is all brought together with some experimental collages using found imagery from vintage bingo documentaries, and a bright vivid blue that catches your attention from across the room. 

Throughout my time at university I went to a monthly bingo run by Privateregcords at Hyde Park Book Club, which made me fall in love with the game and I wanted to share my enjoyment with my age group somehow through design. I realized that a good way to reach a younger audiences attention is through a leaflet or a poster found in a public place common with my audience which is why I went with this outcome. Ideally people will pick up this leaflet, learn a bit more about bingo, hang up the poster on their wall and ideally attend some fun bingo games hosted around Leeds.