That's Mint was my submission to the JDORAW x Pentawards 2026 brief, " Loved by Grandma. The brief was to take a food out of your Grandma's cupboard and rebrand it in a new and modern way.

My mind went instantly to humbug sweets due to the eye catching black and white stripes. With this project I went deep into research and found the sweets heavy Yorkshire background specifically in Bradford. With this in mind I used Yorkshire slang throughout the branding and copywriting.