The brief was to design a brand system that distinguishes new IMAX experiences as unique offerings under the IMAX umbrella. For the imagery of this project I created collages of people, specifically focusing on their eyes to play on the name of the brand.

The colours happened to be the coloured paper we had at university, but looking back on it I think the vibrant and simple palette really work for this project and makes it stand out on the black background of the website.