This brief for IMAX was to design a brand system that distinguishes new IMAX experiences as unique offerings under the IMAX umbrella. For the imagery of this project I created collages of people, specifically focusing on their eyes to play on the name of the brand.

I stuck to a simple vibrant colour palette, and used typography to mimic the condensed text on film posters at the bottom. I then took the posters I had designed and created a mini website mockup to highlight what each option offered. This was great practice on website design and taught me a lot about hierarchy and layouts within a website.